For profitable firms to proceed to thrive, they usually discover distinctive alternatives to diversify, whereas staying true to their model. The Lululemon acquisition of health start-up Mirror supplies such an instance. A dominant health attire and way of life model ventures into tech—is that good enterprise? To reply that query, skilled athlete and CEO of TAGALONG , a company that connects athletes to enhance collectively, Nick Karwoski shares his perspective. Karwoski mentioned, “The linked health house, epitomized by Peloton, is rising. The acquisition of Mirror by Lululemon actually hits on the comfort issue for shoppers. Outdoors of the pandemic, it’s about entry and eradicating the commute time or different restrictions with in-person coaching.” Merging the worlds of retail and expertise isn’t precisely oil and water. There are synergies—one may see the buy of Mirror as assembly shoppers the place they’re to strengthen their connection as a way of life model. “It’s totally d
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