LTN International and Encompass Digital Media are increasing their relationship via a brand new multi-year partnership for managed IP transport and superior promoting companies. As a part of this partnership, LTN options shall be natively built-in into Encompass’ world service infrastructure, together with the newly launched Altitude Media Cloud, to create the primary fully-managed, world IP broadcast community.
Encompass designs, implements, and operates media options that seize, course of, and ship its purchasers’ video and audio content material from any supply, in any format, to any vacation spot in essentially the most environment friendly method potential. Together with Altitude, LTN’s companies shall be used to assist Encompass’ purchasers. The mixed companies will assist media firms broaden their choices and prolong their attain throughout full-time and occasional-use platforms to fulfill more and more advanced client calls for in a quickly altering world setting. Because of the 2 firms’ new settlement, Encompass will use LTN companies on a most popular foundation.
“By working collectively, we’re enabling clients to distribute content material to extra locations by way of managed IP, together with integration with our newly launched Altitude Media Cloud,” mentioned Encompass CEO Invoice Tillson. “Each organizations are including elevated worth for clients via funding in modern know-how. Collectively, we will provide new content material customization options, resembling signaling for advert avails and offering wealthy metadata for OTT platforms.”
With the highly effective capabilities of LTN Join (stand-alone) and LTN Cue (built-in throughout the LTN Community), each a part of LTN Channel Administration companies, Encompass can additional facilitate supply of related, personalised promoting that generates further revenues for its channel suppliers. As well as, Encompass is growing its utilization of LTN Transport for extra environment friendly supply of the numerous occasional-use occasions the corporate manages, in addition to distribution of full-time channels. LTN Transport leverages the uniquely sturdy efficiency and reliability of the multicast, absolutely managed LTN Community and its intensive world footprint of knowledge facilities and linked areas to allow terrestrial transmission of video from supply to a single or a number of locations.
“As a pacesetter in origination companies worldwide, Encompass is positioned to assist media firms all over the place as they embrace new platforms and applied sciences,” mentioned LTN International Govt Chairman Malik Khan. “The LTN companies supplied by Encompass can present a bridge for these clients, enabling a easy migration as they transfer in the direction of IP terrestrial distribution and leverage new promoting alternatives from OTT and conventional platforms.”
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