Voltas Beko encourages consumers to adopt technology for convenience in household chores

The movie showcases the in depth vary of Voltas Beko dishwashers and the way they’re supporting households amid the lockdown

With consumers spending most of their time at dwelling, Voltbek Dwelling Home equipment Personal Restricted (Voltbek) has launched a brand new digital video industrial (DVC) showcasing their in depth vary of dishwashers and the way they’re supporting households amid the lockdown. Conceptualised by Wunderman Thompson, the marketing campaign encourages its viewers to adopt technology to deliver extra convenience to their multitasking lives.

The digital video showcases a bunch of buddies who’re doubling up their duties on the private entrance. The movie highlights how we belief our buddies and family members when it comes to discovering options. On this case, these buddies, additionally multi-tasking as moms at dwelling, talk about how to wash dishes in the simplest doable method. The movie additionally depicts how, below the present circumstances, technology has stepped up as an vital channel to preserve relationships and in addition work together with the world outdoors.

In accordance to Prasenjit Basu, advertising head, Voltas Beko, the corporate has witnessed a big spike in demand for each the desk high and full-size dishwashers in the final two months. “It’s attention-grabbing to notice how consumers are more and more adopting technology to ease their multitasking lives. A few of the differentiated options just like the filth sensor, aqua intense and nook intense technology which successfully washes closely dirty utensils, catering to the cooking and meals habits of an Indian consumers, has been an enormous draw for our consumers,” he added additional on the marketing campaign.

Voltbek Dwelling Home equipment Personal Restricted (Voltbek) is an equal partnership three way partnership between air conditioner model, Voltas Restricted and Turkey’s household home equipment producer, Arçelik. The corporate’s portfolio of merchandise contains fridges, washing machines, microwaves/ovens, and dishwashers.

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